by Chaitanya S and Aman A | Oct 2, 2013 | Analytics
Reinventing Coupons: Strategies for a Successful Coupon Campaign Coupons are recognized to be a highly effective sales tool for all businesses. In 2012, marketers distributed around 310 billion valued coupons at $484 billion. Today coupons affect commerce in much...
by Chaitanya S and Aman A | Oct 2, 2013 | Analytics
Location Strategy to Improve Effectiveness of a Branch Network This report draws attention to the need to recalibrate bank branch networks as the role of branches is changing from being a major transactional channel to a point of interaction. We analyzed existing...
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