by Chaitanya Sagar | Oct 13, 2016 | Analytics, Marketing
Search Engine Marketing is Great! But You Can End Up Spending Too Much! In a budget-constrained world, it is important for advertisers to deliver their marketing messages or generate revenue in a cost effective manner. Using SEA, you can reach out to prospects far...
by Chaitanya Sagar | May 26, 2016 | Analytics, Business Model, Retail
Markdown Optimization – Modeling Markdowns to Maximize Revenue Markdowns are omnipresent in retailing and play a significant role for any retailer’s strategic decision making.The need for markdowns arises because of variations between predicted sales and actual...
by Chaitanya Sagar | Mar 12, 2016 | Analytics, Business Model, Marketing
Optimizing Marketing Spend with Marketing Mix Modeling Marketers in CPG industry are constantly faced with the challenge of allocating their fixed marketing budget among various marketing channels like traditional communication mediums and digital channels. To achieve...
by Chaitanya Sagar | Jan 11, 2016 | Uncategorized
Delhi’s ODD-EVEN Rule: You Think It’s Fair? Not True! Analytics company Perceptive Analytics reveals that odd numbered cars are inherently at an advantage and get 4% higher access to Delhi roads Hyderabad January 12, 2016 You would think that both odd...
by Chaitanya Sagar | Apr 20, 2015 | Analytics, Financial Services
Investment Decision Support for CFO Our client is the CFO of a mid – sized company based in Chicago, IL. He was looking for research support to assess the investment opportunity in a mining company listed in NASDAQ. Perceptive helped the CFO by developing an...
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