by Chaitanya Sagar | May 26, 2016 | Analytics, Business Model, Retail
Markdown Optimization – Modeling Markdowns to Maximize Revenue Markdowns are omnipresent in retailing and play a significant role for any retailer’s strategic decision making.The need for markdowns arises because of variations between predicted sales and actual...
by Chaitanya Sagar | Mar 12, 2016 | Analytics, Business Model, Marketing
Optimizing Marketing Spend with Marketing Mix Modeling Marketers in CPG industry are constantly faced with the challenge of allocating their fixed marketing budget among various marketing channels like traditional communication mediums and digital channels. To achieve...
by Chaitanya Sagar | Mar 5, 2015 | Business Model, Financial Services, Visualization
Financial Modeling to Determine Customer Tariff The client decided to spin off its gas division and focus independently on it. The newly formed entity provides two types of services viz., gas distribution and gas filtration.A major challenge in gas distribution...
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