Increasing Conversions with Adwords Spend Optimizer
How To Optimize Adwords Budget in Real Time
Search Engine Advertising (SEA) can be a very cost-effective means of marketing. Using SEA, advertisers can reach out to motivated prospects, precisely at the time when they are likely to buy the products or services on offer. SEA also provides far more tracking, allowing marketers to know which ads led to sales, when, where and based on what search terms.
For marketers, however, mastering SEA is a challenge. It’s essential to select the right keywords, allocate the appropriate budget to the relevant campaigns and maximize ROI. Success depends on consistent monitoring and frequent, strategic adjustments. Marketers must continuously learn from the Adwords data, incorporating the learnings into bids and allocations.
To address such issues, Perceptive Analytics created the Adwords Spend Optimizer (ASO) tool. Our sophisticated algorithms help advertisers choose keywords and allocated budget based on sophisticated insights. Using ASO, marketers can design and continuously improve the performance of marketing campaigns according to organizational priorities. Best of all, the ASO requires no data science expertise to use, and can be adopted by any marketing department to increase the ROI of Adwords.
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Optimizing Marketing Spend with Marketing Mix Modeling
Using Statistical Modeling and Empirical Methods
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You have crafted a powerful analytical tool for us. Thank you.
Alan Benjamin
Principal, Benjamin Realty Advisors
I have been working with Chaitanya and Perceptive Analytics for about 20 months now. They did BI / reporting and excel tool development. Their work helped us in channeling our periodic reports to the senior and operational management.The team exceeded my expectations. Chaitanya would ask thought provoking questions that trigger a new line of thinking. They created good dashboards so our senior team can quickly interpret reports. We were able to make progress because the team knew finance and tools they created were easy to implement.
Samir Lavani
CFO at Pearl Hospitality
Chaitanya and the Perceptive Analytics team worked on multiple strategic projects that involved Tableau data visualizations. Perceptive's work (~ 1 year) led to successful launch of our portal - this was an important milestone for us.Visualizations created were insightful, easy to understand and visually attractive. The team often suggested ways to show data in more intuitive way so our audience can understand it. They also knew Tableau well that helped in customizing it for our purposes. The team worked hard to finish the project on time managing expectations.I look forward to working with Perceptive on other projects.
Haroon Yaqoob
Principal at Nomenclature Inc.
