Discover how we helped a private lending company refine its loan origination strategy by tracking key metrics and identifying the most effective lead sources. The dashboard provided real-time insights into marketing ROI, enabling the company to optimize lead-generation efforts and enhance overall profitability. These data-driven strategies empowered the team to allocate resources efficiently and drive sustainable growth.
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Our Work
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Industry
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Function
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Optimizing Marketing Spend with Marketing Mix Modeling
Using Statistical Modeling and Empirical Methods
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You have crafted a powerful analytical tool for us. Thank you.
Alan Benjamin
Principal, Benjamin Realty Advisors
I have been working with Chaitanya and Perceptive Analytics for about 20 months now. They did BI / reporting and excel tool development. Their work helped us in channeling our periodic reports to the senior and operational management. The team exceeded my expectations. Chaitanya would ask thought provoking questions that trigger a new line of thinking. They created good dashboards so our senior team can quickly interpret reports. We were able to make progress because the team knew finance and tools they created were easy to implement.
Samir Lavani
CFO at Pearl Hospitality
Chaitanya and the Perceptive Analytics team worked on multiple strategic projects that involved Tableau data visualizations. Perceptive's work (~ 1 year) led to successful launch of our portal - this was an important milestone for us. Visualizations created were insightful, easy to understand and visually attractive. The team often suggested ways to show data in more intuitive way so our audience can understand it. They also knew Tableau well that helped in customizing it for our purposes. The team worked hard to finish the project on time managing expectations. I look forward to working with Perceptive on other projects.
Haroon Yaqoob
Principal at Nomenclature Inc.
