Reinventing Coupons: Strategies for Successful Coupon Campaign
Strategies for Successful Coupon Campaign
Coupons are recognized to be a highly effective sales tool for all businesses. In 2012, marketers distributed around 310 billion valued coupons at $484 billion. Today coupons affect commerce in much more powerful way than ever before and coupon deals have become a cutting edge promotion tool. Marketers view coupons as an efficient way to influence the smart newer generation of busy consumers.
But, if the managers are not careful with the design and timing of the coupon campaign, coupons can have negative impact on business performance. We identify face value, expiration date, purchase requirement, timing and distribution of coupon as the most critical factors in optimizing a coupon campaign.
Our Work
Industry
-
Industry
Function
-
Function
Optimizing Marketing Spend with Marketing Mix Modeling
Using Statistical Modeling and Empirical Methods
*Subscribe to be the first one to know our latest updates
Contact us
You have crafted a powerful analytical tool for us. Thank you.
Alan Benjamin
Principal, Benjamin Realty Advisors
I have been working with Chaitanya and Perceptive Analytics for about 20 months now. They did BI / reporting and excel tool development. Their work helped us in channeling our periodic reports to the senior and operational management.The team exceeded my expectations. Chaitanya would ask thought provoking questions that trigger a new line of thinking. They created good dashboards so our senior team can quickly interpret reports. We were able to make progress because the team knew finance and tools they created were easy to implement.
Samir Lavani
CFO at Pearl Hospitality
Chaitanya and the Perceptive Analytics team worked on multiple strategic projects that involved Tableau data visualizations. Perceptive's work (~ 1 year) led to successful launch of our portal - this was an important milestone for us.Visualizations created were insightful, easy to understand and visually attractive. The team often suggested ways to show data in more intuitive way so our audience can understand it. They also knew Tableau well that helped in customizing it for our purposes. The team worked hard to finish the project on time managing expectations.I look forward to working with Perceptive on other projects.
Haroon Yaqoob
Principal at Nomenclature Inc.
